Non-brand, no entrepreneurship

“No Brand, No Start-up”: Wang Guangwei said in “Creator’s Forum”

Wang Guangwei, an expert in marketing management, delivered a keynote speech on “non-brand, non-entrepreneurship” in “Creator Forum”. He believed that entrepreneurs have no brand awareness and brand concept, and that the road to entrepreneurship will be winter snow. Brand is a name, noun, symbol or design, or a combination of them. It is a holographic concentration of the sum of all intangible assets of an enterprise or brand subject (including cities, individuals, etc.), and the “concentration” can be identified by a specific “symbol”. It is the subject and object, subject and society, enterprise and consumption. The product of human interaction. Brand is a kind of evaluation and recognition of an enterprise and its products, after-sales service and cultural value, and a kind of trust.

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