Non-brand, no entrepreneurship

“No Brand, No Start-up”: Wang Guangwei said in “Creator’s Forum”

Wang Guangwei, an expert in marketing management, delivered a keynote speech on “non-brand, non-entrepreneurship” in “Creator Forum”. He believed that entrepreneurs have no brand awareness and brand concept, and that the road to entrepreneurship will be winter snow. Brand is a name, noun, symbol or design, or a combination of them. It is a holographic concentration of the sum of all intangible assets of an enterprise or brand subject (including cities, individuals, etc.), and the “concentration” can be identified by a specific “symbol”. It is the subject and object, subject and society, enterprise and consumption. The product of human interaction. Brand is a kind of evaluation and recognition of an enterprise and its products, after-sales service and cultural value, and a kind of trust.

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Wang Guangwei talks about interactive sales concept

Interactive sales adhere to the concept of “open, free, shared, and cooperative”. From these eight words, we can see that learning interactive sales does not cost money, and you also need to know that not all free products in the world are problem products. What you need is a sincere heart, only then can you have a beautiful view when you look at life. Since the introduction of the interactive sales concept, this spirit of openness, freedom, sharing, and cooperation has been outstanding. There are also many people asking “What does it mean to use the interactive wording concept?” Continue reading “Wang Guangwei talks about interactive sales concept”